Webinar slides
The 5Ps of Social Change: Turning Values Into Influence
Download the slides for 'The 5Ps of Social Change: Turning Values Into Influence'. Presented at ZC3 Conference 2026 by Rachel Firth, Founder & Managing Director at Comotion and Social Change Expert.

What's inside
- Why organisations need to understand the realities people face when asking them to change behaviours, particularly around sustainability.
- How to use the 5Ps framework to turn organisational values into purpose, influence, partnerships and action.
- What purpose, power, presence, partnerships and practice can reveal about an organisation's ability to influence behaviour and drive change.