Self-led change: compassion-led motivation for the change-resistant 

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To reflect on Shahroo Izadi’s insights and share them with your colleagues, please click below to download her slides.

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Understanding internal resistance

Many discussions around sustainable commuting focus on external barriers like infrastructure, cost or scheduling. But as Shahroo pointed out, even when these issues are addressed, behaviour change is not guaranteed. Deep-seated beliefs and emotional associations often stand in the way. 

For example, someone might think, “I’ve never been the sort of person who cycles,” or feel anxious about public transport despite improvements. These internal narratives can have a powerful influence on decision-making, making it hard to break habits even when the logical benefits of active travel are obvious. 

Internal narratives can have a powerful influence on decision-making, making it hard to break habits even when the logical benefits of active travel are obvious.

Mindset matters more than information

Providing data on carbon savings, financial costs or health improvements is not always enough. Shahroo emphasised that the stories people tell themselves – their internal dialogue – can either support or sabotage their progress. Thoughts like “I’ll never stick with it” or “this is too much hassle” can prevent people from even trying. 

A more effective approach, she argued, is to treat behaviour change like a skill rather than a switch. Encouraging people to expect setbacks and learn from them fosters resilience and long-term progress. 

Small steps and self-compassion

Perfectionism can be a barrier to change. Shahroo advocated for focusing on the “next best choice” rather than aiming for an all-or-nothing approach. This mindset allows people to make progress without the pressure of complete transformation. For instance, someone might choose to walk part of their journey or cycle one day a week – and that’s a meaningful start. 

Compassion, not guilt, is what drives lasting change. When organisations create a supportive culture and celebrate every step towards zero carbon commuting, no matter how small, they empower individuals to build sustainable habits in a way that feels achievable and authentic. 

The takeaway for zero carbon commuting

Encouraging sustainable travel requires more than physical infrastructure or public information campaigns. It involves helping people overcome their internal resistance by recognising behaviour change as a process, not a quick fix. With empathy, encouragement and a focus on self-directed progress, more people can be supported to make greener travel choices that stick. 

Download Shahroo’s ZC3 keynote slides

To reflect on Shahroo Izadi’s insights and share them with your colleagues, please click below to download her slides.

DOWNLOAD SHAHROO’S SLIDES